ADIDAS Global Women's Manifesto
 

In 2016, Adidas created its Global Women’s category to better serve female consumers. My friends at Figure 8 Creative partnered with them to develop and strategically position the category, crafting an overarching look and feel, and proprietary internal communication pieces. I wrote the Global Women's brand manifesto. It feels very important to emphasize that this was written in late October of 2016. So...yeah. Let's go ahead and have a moment of silence for the memory of what might have been.