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Play Your Favorites

Lottery's latest draw game, Cash Pop, hit the streets in January of 2025. Since the game's rules are a bit complicated, we opted to keep the campaign easy by focusing on one insight: your favorite number is your favorite number for a reason. So why not put it to
the test?   

PROJECT/CLIENT: 
YEAR: 
ROLE: 

Oregon Lottery Product Launch
2025
Creative Director 

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